Data Analytics

What is Business Intelligence?

This guide explores what Business Intelligence is, breaking down its core components, architecture, and practical applications — and how organizations use BI to make better, data-informed decisions.

Business Intelligence (BI) turns raw organizational data into dashboards, reports, and analyses that people can act on.

At its best, BI is not just charts — it is a shared language for how the business measures success, from revenue and retention to operational efficiency.

What BI typically includes

  • Data modeling and semantic definitions
  • Self-serve reporting and governed dashboards
  • Ad-hoc analysis for decision makers
  • Alerts and scheduled delivery of insights

Modern BI sits on top of warehouses, lakehouses, and semantic layers so everyone works from consistent metrics. AEDI helps teams scale BI without drowning in conflicting spreadsheets.

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